Blog

Notes From The Digital Highway

admin — Thu, 06 Mar 2008 13:25:05 -0800

At a crossroads with your search marketing?

What good are high rankings on obscure keywords when you are getting little or no traffic? Leave the crossroads and follow the latest trends on how search-targeted strategies can drive more qualified leads to your site.

Welcome to the InfoSearch Media Blog and enjoy our expert advice contained within our posts.

Web Traffic vs. Online Conversions

Diane Sievert — Mon, 03 Mar 2008 20:33:24 -0800

All the Web traffic in the world won't do much good without online conversions

"By providing valuable textual content, a site can not only increase its search engine visibility, but also improve the site's conversion rate." - SearchEngineWatch.com

SEO Budgets: Can you estimate the potential for organic clicks?

Bob Myers — Fri, 14 Dec 2007 01:34:30 -0800

InfoSearch Media provides a critical calculation for determining SEO budgets

Can you estimate the potential for organic clicks from search engine results pages for keywords? This number is critical if you're trying to figure out how much money to spend on organic SEO.

Good news. There's a simple rule:

Potential organic clicks per month = CPC clicks/day x 1000

SEO 101 Outlasting The Tricks Against Search Engines

Cesar Garcia — Thu, 06 Dec 2007 12:50:36 -0800

Website Success Needs Fresh Web Content, Good Linking Structure & Quality Back Links

An abundance of tricks blanket the World Wide Web to get your website at the top of the search engine results, in particular the by means of fast and short term search engine optimization techniques.

Web Content: Do Browser Versions Matter When Viewing a website?

Gregory Hillman — Tue, 20 Nov 2007 11:00:00 -0800

Web Content Clients Using Old Browsers Should Update To Newer Versions

I have had some clients ask if it makes any difference if their site looks good in a new browser version. I have included actual examples of the traffic received by two small business sites via the most common browsers and versions. One showed 99 percent of Web traffic from the US and the other, 99 percent traffic outside the US.

How Does Web Video Fit into Internet Marketing & Search Engine Strategies?

Bob Myers — Mon, 12 Nov 2007 20:05:23 -0800

The Web video rocket ship has launched and is headed for the stratosphere. What does this mean for small and medium businesses and their websites? Specifically, how does video fit into their Internet marketing and search engine strategies?

Remember the basics of search engine marketing. First, people have to find you - perhaps by searching for "vintage jewelry". Then they have to convert into paying customers - perhaps by buying that rhinestone necklace. Can a website video help with either or both of these steps?

Businesses Lose Web Traffic When Web Content Not Locally Targeted

Jon Gursha — Fri, 19 Oct 2007 00:03:34 -0700

Online marketers continue to lose ground in local search results and lost Web traffic as the savvy consumer searches for products and services on a local level in Google, Yahoo, and MSN. The consumers are looking to organic search engine placements to find what they want, and marketers continue to play catch up as as the savvy consumer searches for products and services on a local level in Google, Yahoo, and MSN.

It's All About The Traffic! Drive Down Online Marketing Costs

George Lichter — Sun, 23 Sep 2007 12:00:47 -0700

Greetings. As the President and CEO I have the honor of kicking off this blog with an inaugural posting. It seems to me that although this blog will cover a variety of topics from experts both from within InfoSearch Media and from elsewhere, what I should be articulating is the central insight which has lead to InfoSearch Media value proposition. Though it took the hard work of many people here at the Company to finally figure it all out, the concept is really very simple.