SEO Budgets: Can you estimate the potential for organic clicks?

InfoSearch Media provides a critical calculation for determining SEO budgets

Can you estimate the potential for organic clicks from search engine results pages for keywords? This number is critical if you're trying to figure out how much money to spend on organic SEO.

Good news. There's a simple rule:

Potential organic clicks per month = CPC clicks/day x 1000

CPC clicks/day can be retrieved with the Google Traffic Estimator. The 1000 figure is derived as follows:

1. Assuming four paid links on a SERP, total clicks on paid ads will be four times the Google estimate.
2. There are approximately four times as many clicks on organics as on paid ads.
3. About one in two searches (actually more now) is on Google.

So 4 x 4 x 2 x 30 (days) equals 1000.

For example, clicks on a particular paid ad for "diamond ring" you might run are estimated at about 1000/day by Google, so total potential organic clicks comes out to 1,000,000. (Since one in two users click on nothing, the actual total monthly search volume is double that, or 2,000,000.) At InfoSearch Media we've validated this formula by looking at actual keyphrase rankings and expected click-throughs and matching them against the traffic figures reported by our analytics solutions.

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Author, Bob Myers, Vice President of Operations for InfoSearch Media, Inc., leads a team of Web content specialists helping businesses increase Web traffic through quality search-targeted online text and Web video. Find out how informative Web content can increase website traffic to your site with a free competitive site analysis that makes recommendations on how to dominate your particular online market segment. Or, for more information, visit our website, http://www.infosearchmedia.com.