Expert Articles

  • InfoSearch Media shares options businesses can try to offset banner ad risks

    A recent article on CNN.com reports about an online warning issued by the FBI advising users not to click on banner ads and to beware of viruses, malware, and bots that take over your computer. As this is an integral part of Internet marketing and given that I used to sell banner ad units for major radio station Web sites in Los Angeles, I find this particularly alarming, considering that the article references some highly trusted sites like newspaper and mainstream media outlets.

  • Learn how having other relevant websites link to yours can improve your traffic

    When your site is ready the first thing that Google recommends is that you "Have other relevant sites link to yours." This means as soon as your site is publicly ready for users to view your content and use your tools you should let other sites know you are online. This will help increase Web traffic to your site from other relevant sites and it will help your site gain importance. It is similar to your mailing address in the way that it becomes more important to you the more people have and use your mailing address. Also, it is increasingly harder to change your mailing address as more important people become accustomed to using it.

  • Consider a skilled SEO content vendor to save you from the fallout of plagiarism.

    The SEO perils of using duplicate Web content are well documented by Google and the other major search engines. However, using duplicate content can do more than simply hurt your rank. In fact, if the content has been plagiarized from a copyrighted source without proper attribution or permissions, it could put you at legal risk.

  • Establishing a strong search engine presence requires proper optimization strategy and time. But doing so typically yields higher quality website traffic and improved online visibility.

    Google ranks pages according to several factors, but the top few include...

  • Web content publishing is helping small and medium-size businesses compete online. Consider that 88 percent of all internet users depend on search engines to navigate through the Web. Then take into account that on average, people spend over $80 billion on online retail purchases annually. A good Web content vendor can help businesses leverage the opportunity by bringing in more organic traffic through the power of content.

  • The InfoSearch Media Online Starter Pack helps you get a jump start on your Internet marketing activities with Web content that clicks and traffic-building opportunities to make your site the center of attention.

  • Free SEO article content could hurt your website's organic search engine rankings - a high price to pay

    Sure, relevant, optimized content can do wonders for your website - but can you get this Web Content for free? While there are plenty of online distribution centers that offer reprintable SEO articles free of charge, using these articles isn't always the best way to add search engine optimized content to your website. In fact, they have the potential to do more harm than good.