Case Studies

Sav-On Close Outs, LLC

Executives at Sav-On-Closeouts.com felt they were spending more than necessary on pay-per-click traffic. Additionally, they recognized that some search engine optimization might be necessary for their site to perform at it's best and drive organic traffic.

Additionally, they wanted recommendations for search engine optimization best practices to improve their site.

InfoSearch Media, Inc. created a global campaign focusing on the keywords that would best drive traffic year-round as well as made recommendations for improvements.

In addition to a significant monthly savings on PPC costs, Sav-On Closeouts improved its online visibility and traffic quality through the integrated TrafficBuilder Text campaign.

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MTC Truck Driver Training

MTC Truck Driving School has been helping people get high paying jobs in the trucking industry since 1993. Initially, MTC approached filling the void of qualified truck-driving personnel with posts on such job boards as HotJobs.com with few qualified candidate responses and relatively poor traffic results.

They realized a need to provide training, and now approach filling the truck-driving job market from two angles, through training and through job placement. The amount of money MTC was spending on job posting sites to recruit truck drivers was significant.

In an effort to cut costs over time, and to address both of their target audiences, students and experienced drivers, they needed to be found in the organic searches, and they needed to receive more qualified traffic.

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Windells Camp

Windells has become one of the most successful youth camps for skiing, snowboarding, and skateboarding. The private camp is located in Mt. Hood, Ore., and attracts not only local and regional interest, but its year-round camp activities draw both kids and adults alike nationally and internationally as well.

With its prime demographic of 18-24-year-olds, Windells recognized the need to be found where today’s youth are looking for information on Winter and Summer camps and wanted to increase its online visibility as well as the scope of traffic from the organic search engine results for both its Winter and Summer keywords.

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American Laser Centers

In five years, American Laser Centers has become the largest provider of laser hair removal services in the world. Today the company owns and operates more than 170 centers across the United States with combined annual sales expected to reach more than $150 million in sales this year.

However, the Company was finding it difficult and expense to drive qualified leads and customers through its web site.

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Pilates Northwest

Seattle-based Pilates Northwest, has been in business 5 years receiving mostly local word-of-mouth traffic. Owner, Louise Beckley, had been receiving little website traffic prior to creation of a new all-Flash site. But what Beckley didn’t realize was that search engines can’t search the all-Flash text when it is rendered as an image.

“Soon after the new site was created, my rankings began to go down,” she said. Additionally, traffic from PPC and other online ad options yielded poor results. She needed to drive traffic to her site.

In that first month after having the ISHM solution, her traffic numbers increased by slightly more than 500%. Soon after, her monthly recurring revenue from new clients increased by 600%.

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American Wine Essentials

American Wine Essentials, Inc., a provider of wine storage cabinets, custom wine cooling systems, wine gifts and accessories, needed to drive more traffic to its site and generate better online conversions. Additionally, the client wanted to reduce the reliance on pay per click.

AMWE was already receiving traffic on several major categories of keywords relating to “Wine Cabinets” and “Wine Racks.” So it was important to broaden the scope of AMWE’s traffic and get the site ranking on a smaller group of related global terms
in an effort to help reduce reliance on PPC campaigns and drive the needed traffic.

American Wine Essentials, Inc. website traffic has been increasing steadily since the article integrations in March, 2007. Even during it’s slow season and economy slowdowns and traffic, inquiries, and sales have gotten better as a result of the new content.

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TM1031 Exchange

Utilizing a B2B business model, TM 1031 Exchange differs from other real estate firms in that it focuses first on the investor’s needs and then identifies appropriate investments from an inventory of hundreds of available properties. Founded by seasoned commercial real estate broker Tim Marshall, TM 1031 Exchange assists investors in developing risk-sensitive real estate investment strategies and provides them with access to appropriate properties to achieve their goals.

Marshall came to InfoSearch Media with an understanding that he wanted a professional, traffic-building campaign developed for his site that would have longevity.

He already had a great deal of informative content on his site, but understood the value of optimized articles that would attract more traffic from the organic search engines.

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